Produce unforgettable videos on budget and on time Why PR pros and marketers choose us to help increase engagement and media coverage
Communications professionals who have relied on the commercial photography services of The Canadian Press for more than 35 years also turn to our custom video team when they need a partner that knows how to cut through the clutter to improve recall, inspire action and increase engagement.
- Product launch or demo video
- Press conference or interview
- Community or charity event
- Grand opening or tour video
- Announcement, acquisition, funding celebration or milestone
- Awards gala, trade show, festival
- Training, explainer or how-to
- Branded content marketing video, social teaser and more...
Storytelling expertise
Through our journalistic lens, we understand what audiences want to watch, connect with and share. We produce captivating narratives that draw an audience in. Trust our editorial expertise to capture your story’s heart and produce content that leaves a lasting impression.
First-rate customer service & reliability
We have a reputation for consistently going above and beyond expectations, producing high-quality content that meets tight deadlines and budgets. It’s often the first reason given for why our clients work with us again and again.
Complete suite of video services
- Planning & project management (e.g. casting, scouting locations, securing studios, permits, props)
- Creating storyboards & scripts
- Filming (70+ videographers)
- Editing & post-production
- Distributing video to the media
One-stop, long-term partner
Our clients choose us for peace of mind and to have a versatile partner that meets all their content needs:
- Video, photos, articles, graphics
- Local, national and global reach
- Simple to complex projects with multiple locations and languages
Storytelling is in our DNA
The Canadian Press is Canada's most trusted news source and the leader in providing real-time, bilingual multimedia stories across print, broadcast, and digital platforms. We license and produce text and photos, graphics, videos, and audio clips for radio, TV newscasts, newspapers, websites, social media channels, mobile apps, digital signage screens and corporate platforms.
Whether it’s our editorial staff reporting stories for our news operations or our commercial content team producing articles, photos, videos and graphics for our clients, we share a fundamental belief that the most powerful stories go beyond self-promotion and products and get to the heart of people and their passions.
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Custom Videos
73% of companies that use video report positive results to their ROI. (Source: Survey conducted by ReelSEO)
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Custom Photos
Including a photo and a video in a press release increases views by over 45%. (Source: PR Newswire)
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Custom Text
42% of companies say they struggle to produce engaging content. (Source: LinkedIn Tech Marketing Community)
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Custom Graphics
Infographics are shared and liked 300% more than other visual materials. (Source: Massplanner)
Examples of our video work
Use the power of video to tell authentic stories and humanize your brand
From small to large organizations, associations, not-for-profits and government organizations to brands, corporations and agencies, we have experience working with all types of clients. The objectives and industries vary, but inherent in all the video content we produce is our ability to tell stories your audience wants to experience.
From start to finish, from project management to post-production, we'll capture the best footage and create video that's on brand, on brief and on time. Need us to edit footage you already have? We do that too! Your video will be unique and tailored to your needs, but the examples below give you an idea of some of our work.
PR & CONTENT MARKETING
MULTI-CITY PROJECT
SOCIAL RESPONSIBILITY
MOTION GRAPHICS
TIME-LAPSE VIDEO
PRODUCT DEMO
SPONSORSHIP SHOWCASE
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TRAVEL
SPORTS
CONFERENCE
PERSONAL FINANCE
What your peers say about us
"smooth and timely process" "consistently high-quality professionals" "exceptional follow-up"
Former Senior Programs Manager at Journalists for Human Rights says:
The Canadian Press team was professional, polite and well-equipped. They went above and beyond in every way possible. The footage they shot and the interviews they conducted with our guests truly captured the atmosphere at the event. The post-production process was smooth and timely, I was impressed with how fast it came together! We’re looking forward to working with CP again on any video production needs that may arise. We could not ask for more.
Head of Corporate Communications and Financial Education says:
Typically with video projects, a significant amount of briefing is required. Thanks to The Canadian Press’ photography and videography experience, they quickly understand what I’m looking for without a lot of explaining or hand-holding. That’s very valuable to me.
Their quick turnaround in terms of editing is remarkable. For our last project, in less than 48 hours we had a final product that our global team and I thought was really spot on. Their people are always delightful to deal with and their whole process is very smooth from start to finish.
Former Director of Video at Postmedia says:
We’ve been extremely impressed with the video editing service provided by The Canadian Press. From initial setup to our experience with the team of editors, CP has been professional, attentive and most importantly, the video editing quality has been strong. When adjustments were needed, CP worked closely with us to find the best way forward.